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1. a. The new product concept clearly articulated by differentiating with New Zealand country of origin brand attributes.
b. Discuss critically how your product concept provides a bundle of benefits to your targeted niche market.
c. Analysis your key competition in the target market and present their brief profiles
2. Assume that to operationalise and launch your product concept, you will seek funds from venture capitalists/angel investors.
a. Investigate the nature and structure of the global capital market for start-up/venture capital.
b. Research and discuss in depth, its current availability in New Zealand.
3. a. Apply PEST analysis to the overseas country your target market is located, and use the template provided.
b. Discuss the Persons of your niche targeted buyers.
Note: you need to be accurate with the figures and acknowledge the sources of information.
4. a. Briefly discuss and justify, two appropriate market entry strategies to reach your niche export market. (10 marks)
b. Analyse and selection one of the above strategy and provide justification in terms of your status as a SME. (Note, do use your PEST analysis above as a resource to discuss your entry mode). (10 marks)
5. Class Presentation of the report as per attached criteria. (20 marks)
Total 100 marks
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