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Identify a product or a service from your organisation or an organisation that you are familiar with, and write a report evaluating the potential for the international expansion. For this assignment, you are required to evaluate one potential market. The following points need to be included within the report: A clear description of the organisation, the product or the service, and the reason for international expansion An analysis of the market in terms of: political, economic, financial, legal and cultural factors Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation and transnational strategy) Recommend a choice of entry mode for the chosen international market justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary). For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations. The report should therefore provide a balanced reflection of the overall prospects for successful international expansion. Important Assignment Instructions The required word length for this assignment is 2500 words (plus or minus 10%). Your assignment will be marked according to the criteria outlined in the assessment grading criteria (see Appendix 1). In terms of structure, presentation and style you are normally required to use: AIB standard report format AIB preferred Microsoft Word settings author-date style referencing (which includes in-text citations plus a reference list). These requirements are detailed in the AIB Style Guide. Reference lists for AIB assignments/projects normally contain the following number of relevant references from different sources: 612 (for MBA assignments). All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website). Useful resources when working on your assignments include: AIB Assignment Guide AIB Style Guide.
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