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1. How should these tours be marketed effectively to these target groups? By understanding our target markets better, we are able to know what they are looking for in their travel experiences.
2. How do we capture the essence of the tours and communicate clearly what they are about in our marketing materials? Eg. What part of the tours is appealing for the different age groups (making a difference, hands on learning, embassy visits, world heritage sites and tourist attractions, Chitwan national park animals)?
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