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Aim:
To ensure that the entry strategy proposed is appropriate for the product/market/situation and that the required changes to the current organisation are understood.
Required:
1. Show the companys existing value chain and develop a new (export-focussed) value chain and identify in the chain where the product/service will earn $NZ.
2. Recommend an entry strategy into the new market. Determine any required partners/intermediaries, and detail who their role in export related activities.
3. Complete a risk analysis with mitigations and show how success will be measured over time.
4. Estimate product costs and pricing.
5. Complete a high-level timeline of all operational activities required.
6. Include a diagram showing the existing organisational chart and where export related activities will sit.
7. State which HRM policies and practices will need to be amended and state any new positions and their purpose (a full job description is not required).
8. Describe marketing decisions which will be required and any amendments to the product/service and its related packaging/advertising.
9. Determine what changes will be required to financial systems and reports eg how will export earnings be reported on and what will be the overall estimated financial impact of the plan if implemented.
10. The document handed in in full. That is, it must include the Table of Contents, Executive Summary, Parts 2, 3 AND 4, the Conclusions and Recommendations section and the COMPLETE Bibliography.
11. You must also complete and hand in, the Contribution to Team form.
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