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need to design a questionnaire about 12 questions (including Likert scale, brand performance question, brand imagery question, brand judgment question, brand resonance question). see in sample questionnaire
Report details
introduction
1.Historical overview and background
3.Consumer perceptions
• Conduct quantitative research to identify:
– Brand awareness/usage – Brand performance
– Brand imagery
– Brand judgments/attitudes – Brand resonance
Important: Min. sample size of 10 consumers
4. Findings
5. Recommendations
What can be done to rectify the problem/s?
Play consultant and be creative
– Possible extensions?
– Trimming the brand portfolio?
– Change pricing? Packaging? website/? – Promotion campaign?
Objectives
Understand what consumers think of the brand
Can be broken up under the following: following 5parts should be mentioned see the sample (Rolex)
– Historical overview and background
– Brand inventory
– Consumer perceptions
– Main findings
– Recommendations
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