The writer is very fast, professional and responded to the review request fast also. Thank you.
The purpose of this Individual Report assessment is to develop your ability to identify and analyse the fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand enhancement. This will enable you to apply relevant IMC theories and concepts to a real business scenario, whereby brand equity and IMC are integral parts of business survival.
In this report you will concentrate on the recent Samsung exploding battery crisis. Your task is to investigate Samsungs brand equity, and its current integrated marketing communication efforts to restore consumer confidence in purchasing Samsungs smart telecommunication devices. The prime focus of your investigation is to understand and analyse how Samsung is trying to restore its brand image after recalling more than 3 million devices globally.
Assessment Requirements
In your analysis, you will need to address the following questions:
– Identify the current marketing communication mix used by Samsung. You must use examples to support your answer. – Analyse Samsungs brand image and consumer brand awareness using the customer based brand equity framework and the brand awareness pyramid. – Identify what the Samsung brand means via an analysis of various sources. – Identify how Samsung is trying to enhance its brand by using integrated marketing communication
Read less
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more