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You have been asked by the CEO of a major Australian Bank
to advise them on their strategy formulation for International
expansion. The Bank has developed a reputable brand in the Australian
and New Zealand markets and is now looking for suitable
acquisitions and strategic partnerships in foreign markets in
order to grow their business.
The markets that they are currently assessing for entry are
France, Brazil and Korea.
You are required to assess the attractiveness of each market
and put forward recommendations for future action.
A limit of 3000 words overall (plus or minus 10%) is to be
strictly observed.
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