Marketing plan presentation | Marketing homework help

Attached documents to assist with assignment

The Presentation instructions: 

A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank). 

Keys to a successful presentation: 

  •   Professionally prepared slides
     
  •   Presentation skills count – enunciation and correct pronunciation is important
     
  •   Avoid background noise
     
  •   Do not read the slides – tell your story
     
  •   Be prepared for the discussion in Module 8 – your classmates will provide feedback on
    your presentation
    Your slides should follow this format and sequence:
     
  •   Cover slide which includes your name and project
     
  •   You may have optional slide(s) with pictures or relevant images
     
  •   Product description with FAB – 2-3 slides
     
  •   Separate slide for your SMART objectives
     
  •   SWOT – 4 slides (one each factor)
     
  •   Segmentation – 3 slides (one each segment)
     
  •   IMC – will vary, but commonly 3-5 slides
     
  •   Closing
     
  •   Reference list – you are required to keep a list of all sources other than the course
    materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
     







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