1 map the share price of cochlear limited over the last 10 ye

1. Map the share price of COCHLEAR LIMITED over the last 10 years. Using this map and by performing a PESTEL analysis, discuss macroeconomic factors which impacted on your company. Explain your companys historical performance, profitability and future viability for risk averse investors with limited knowledge.
Students need to discuss GFC, impact of globalisation of production/markets where necessary, political issues that may have impacted imports/exports, inflation and RBA policy, political changes etc in conducting their analysis.

2. Evaluate your chosen companys (COCHLEAR LIMITED) competitive strategy over the last 10 years in relation to one of its main competitors. Perform this evaluation by analysing the competitive forces facing the company using the five forces framework from the strategy literature. Discuss prospects for profitability and growth for your company in the next 5 years that are important for risk averse investors with limited knowledge.

3. Perform an accounting analysis of your company (COCHLEAR LIMITED) identifying the key accounting policies, areas for accounting flexibility, red flags and potential for issues in conducting financial analysis based on this data. Your answer needs to focus on implications for investment decision making by risk averse investors with limited knowledge.

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