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MASTER OF BUSINESS ADMINISTRATION ENTREPRENEURSHIP MODULE Entrepreneurship is defined as a process of Launching, Developing and Running a new business. It begins as a small venture and continues to grow into a large corporate firm. Traditionally, an entrepreneur is someone who takes a lot of risks to reap rewards for the services or products that are offered. You are required to draw up a comprehensive strategic plan (Business Plan) for an entrepreneurial venture that you have identified. The project report must have the following components: 1. The Description of the organisation. almost 100 words for ( 5 Marks) 2. The Organisation mission. almost 100 words for ( 5 Marks) 3. The Long term objectives of the Organisation. almost 100 words for ( 5 Marks) 4. The Industry Description in which the organisation operates. almost 100 words for ( 5 Marks) 5. Including a Competitive analysis. almost 100 words for ( 6 Marks) 6. And Identification of the Key success factors. almost 100 words for ( 6 Marks) 7. A Detailed SWOT (Strengths-Weaknesses-Opportunities-Threats) Analysis for the organisation. a. Internal analysis SW. almost 100 words for ( 6 Marks) b. External analysis OT. almost 100 words for ( 6 Marks) 8. The Growth Potential strategies a. Identification of potential strategies. almost 100 words for ( 6 Marks) b. Evaluation of potential strategies. almost 100 words for ( 8 Marks) 9. A detailed business plan (Strategic direction provided). almost 1000 words for ( 42 Marks) Total 2000 words for 100 Marks.
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