learning outcomes assessed lo 1 synthesise the characteristics of stra

Learning Outcomes Assessed: LO 1: Synthesise the characteristics of strategic decisions and be able to evaluate the effectiveness strategies in practice. LO4: Demonstrate appropriate academic writing style and referencing technique. Assessment Brief In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic analysis of an aviation company and a banking organization located in UAE and providing the company with strategic decisions to improve the effectiveness of the strategic practices. You are required to conduct a strategic analysis of any one of the listed aviation and banking company. This should include an internal analysis, five-forces analysis, macro-environment analysis etc. The listed organizations are 1.?Emirates Airlines 2.?Etihad Airways 3.?Air Arabia 4.?Mashreq Bank 5.?Emirates NBD 6.?Dubai Islamic Bank 7.? Your assignment should include an analysis of the major strategic issues faced by the company, and conclude with recommendations to assist the company in dealing with its major strategic issues (or,if the company is currently successful, focus on the continued improvement of the company in the longer term). (Word count 2500) Recommended issues to be discussed in the Strategy Analysis Project. These are recommended issues only. Students may combine some of these issues, leave some out if they are not relevant, or add other issues if appropriate. 1.Introduction summarizing the main points of your strategic analysis, as below). A brief description of the organization and the analysis of the current business strategy. An external analysis (at the industry/macro-environment levels) to identify the trends that are likely to emerge in the coming 3-5years. What potential opportunities and threats do these present for the organization? An internal analysis, (SWOT) need to be carried out to identify the impact of the capability factors and also to ascertain the nature of impact Based on the above, identify and critically evaluate the strategic position (using any one corporate portfolio technique) and identify the strategic alternatives (at the corporate level) available in any given situation in order to achieve a sustainable competitive advantage Identify the major strategic issues and challenges that the organization is likely to face during the implementation phase. How would this affect the organizations competitive advantage? Suggest recommendation for addressing the strategic issues identified and how it should be implemented. Specific Assessment Criteria: (Please note that the General Assessment Criteria will also apply. Please see section 15) (Please note that the General Assessment Criteria will also apply. Please see section 15) First class (70% and above): Students will provide an in-depth appraisal of the effectiveness of the theories and concepts of consumer behaviour, demonstrating excellent critical reasoning skills. Focused and justified recommendations will be made as to how problems/weaknesses identified in the plan may be overcome, and sustainability improved. Extensive research demonstrating use of a wide range of current secondary research sources will be evident. Academic style and referencing will be excellent. Second class (50-69%): Students will provide a comprehensive appraisal of the effectiveness of the theories and concepts of consumer behaviour, demonstrating critical reasoning skills. Justified recommendations will be made as to how problems/weaknesses identified in the plan may be overcome, and sustainability improved. Research demonstrating use of a wide range of current secondary research sources will be evident. Academic style and referencing will be good. Third class (40-49%): Students will provide a satisfactory appraisal of the effectiveness of the theories and concepts of consumer behaviour, demonstrating critical reasoning skills. Considered recommendations will be made as to how problems/weaknesses identified in the plan may be overcome, and sustainability improved. Research demonstrating use of a range of current secondary research sources will be evident. Academic style and referencing will be fair. Fail (39% and below): Students who do not meet the requirements of a third class grade will not successfully complete the assessment activity. Minimum Secondary Research Source Requirements: Secondary Research Level HE 6 – it is expected that the Reference list will contain between fifteen to twenty sources. As a MINIMUM the reference list should include: three refereed academic journals, and four academic books. Submission Instructions: See Section 11 of the module guide (Guidelines for the Preparation and Submission of written coursework), which will give you details on how to submit your work electronically. You are required to submit only electronic copies of your written assessments, unless your Module Tutor advises you otherwise. Advice: Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory. If you wish to refer to specific quotes from published sources then you must use full Harvard presentation. See BISSTO for clear guidance. Do not share work with other students. General Assessment Guidelines for Written Assessments Level HE6 5. General Assessment Criteria for Written Assessments Level HE6 % Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing Class I (Exceptional Quality) 85-100% Directly relevant to title. Expertly addresses the assumptions of the title and/or the requirements of the brief. Demonstrates an exceptional knowledge/understanding of theory and practice for this level. Demonstrates the ability to expertly identify and critically appraise the most important issues, themes and questions. Demonstrates originality in conceptual understanding. Makes exceptional use of appropriate arguments and/or theoretical models. Presents an exceptional critical evaluation of the material results in clear, logical and insightful conclusions. Demonstrates distinctive or independent thinking. Coherently articulated and logically structured. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, plates (FTP). An exceptionally well written answer with standard spelling and grammar. Style is clear, resourceful and academic. Sources accurately cited in the text. An extensive range of contemporary and relevant references cited in the reference list in the correct style. Class I (Excellent Quality) 70-84% Directly relevant to title. Addresses the assumptions of the title and/or the requirements of the brief. Demonstrates an excellent knowledge/understanding of theory and practice for this level. Demonstrates the ability to identify and critically appraise the most important issues, themes and questions. Makes creative use of appropriate arguments and/or theoretical models. Demonstrates some distinctive or independent thinking. Presents an excellent critical evaluation of the material results in clear, logical and illuminating conclusions. Coherently articulated and logically structured. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, plates (FTP). An excellently written answer with standard spelling and grammar. Style is clear, resourceful and academic. Sources accurately cited in the text. A wide range of contemporary and relevant references cited in the reference list in the correct style. Class II/i (Very Good Quality) 60-69% Directly relevant to title. Addresses most of the assumptions of the title and/or the requirements of the brief. Demonstrates a very good knowledge/understanding of theory and practice for this level. Demonstrates the ability to identify and critically appraise key issues, themes and questions. Uses sound arguments or theoretical models. Presents a sound critical evaluation of the material resulting in clear and logical conclusions. Logically constructed in the main. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of FTP. A very well written answer with standard spelling and grammar. Style is clear and academic. Sources accurately cited in the text and a wide range of appropriate references cited in reference list in the correct style. Class II/ii (Good Quality) 50-59% Generally addresses the title/brief, but sometimes considers irrelevant issues. Demonstrates a good knowledge/understanding of theory and practice for this level through the identification and critical appraisal of some key issues, themes and questions. Presents largely coherent arguments. Evidence of attempted analysis and critical evaluation, with some descriptive or narrative passages. Conclusions are fairly clear and logical. For the most part coherently articulated and logically structured. An acceptable format is used. The presentational style & layout is correct for the type of assignment. Inclusion of FTP but lacks selectivity. Competently written with minor lapses in spelling and grammar. Style is readable and academic in the main. Most sources accurately cited in the text and an appropriate reference list is provided which is largely in the correct style. Class III (Satisfactory Quality) 40-49% Some degree of irrelevance to the title/brief. Superficial consideration of the issues. Demonstrates an adequate knowledge/understanding of theory and practice for this level. An attempt is made to critically appraise some key issues, themes and questions. Presents basic arguments, but focus and consistency lacking in places. Issues are vaguely stated. Descriptive or narrative passages evident which lack clear purpose. Conclusions are not always clear or logical. Adequate attempt at articulation and logical structure. An acceptable format is used. The presentational style & layout is largely correct for the type of assignment. Inappropriate use of FTP or not used where clearly needed to aid understanding. Generally competently written although intermittent lapses in grammar and spelling pose obstacles for the reader. Style limits communication and is non-academic in a number of places. Some relevant sources cited. Some weaknesses in referencing technique. Borderline Fail 35-39% Significant degree of irrelevance to the title/brief. Only the most obvious issues are addressed at a superficial level and in unchallenging terms. Demonstrates weaknesses in knowledge of theory and practice for this level. Key issues and themes not identified or appraised. Limited argument, which is descriptive or narrative in style with little evidence of analysis. Conclusions are neither clear nor logical. Poorly structured. Lack of articulation. Format deficient. For the type of assignment the presentational style &/or layout is lacking. FTP ignored in text or not used where clearly needed. Deficiencies in spelling and grammar makes reading difficult. Simplistic or repetitious style impairs clarity. Style is non-academic. Limited sources and weak referencing. Fail <34% Relevance to the title/brief is intermittent or missing. The topic is reduced to its vaguest and least challenging terms. Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of understanding. Inadequate arguments and no analysis. Descriptive or narrative in style with no evidence of critique. Conclusions are sparse. Unstructured. Lack of articulation. Format deficient For the type of assignment the presentational style &/or layout is lacking. FTP as above. Poorly written with numerous deficiencies in grammar, spelling and expression. Style is non-academic. An absence of academic sources and poor referencing technique. ??0? Marking criteria: 1. Background and introduction: 10 Marks (Maximum) 2. Content: 70 (Maximum) a) Synthesis of the characteristics of strategic decisions (30 marks ) b) Evaluation of the effectiveness strategies in practice. (40 Marks) 3. References and citations: marks 10 marks (Maximum) 4. Writing style, grammatical accuracy: 10 marks (maximum) ??0? Read less