coquitlamcollege cmns223 advertising as social communication the attention economy

This assignment is worth and is divided into 2 sections worth 15 marks each. You must pick a brand of your choice and use advertisements for that brand as a source for analysis in response to key concepts from class. Each section will be in response to a combination of topics of your choice. You must choose two topics from column A, and pair these with another pair of topics from column B:

Column A
The attention economy
Consumer activism
Microtargeting
Parasocial relationships
Column B
Aesthetics
Authenticity
Commodity fetishism
Nostalgia

Each section you write will contain one topic from Column A, and one topic from Column B. These topics should be used together to create the framework for your analysis. Please indicate below the combinations of topics you have picked for your sections
Write the name of the brand that you have picked in the box below. It must be different from what you have focused on in your previous assignment
Type your two sections on the following pages and then upload them as a single file, including this cover page, to the appropriate area on the course page on MyCC on the day of the deadline. You should aim to write between for each section. You may include screenshots and format these sections as multiple paragraphs if you wish. Please be aware that in each section you are responding to different topics while reflecting on the same brand.

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