Marketing operations fundamentals | Marketing homework help

 

Operations & Supply Chain Strategy 

  1. Core Competencies 
  2. Competitive Priorities 
  3. Competitive Priorities Aligned with Core Competency  
  4. Supply Chain Type 

Ben and Jerry’s has a build-to-stock supply chain. A build-to-stock supply chain involves the customer having no say in the overall make of the product one will buy while in production, but the costumer does have a choice in the products (flavors) they buy. The relaters of Ben and Jerrys ice cream pints use historical sales to predict a future demand of each flavor. The manufacturers use the data to estimate how much of each flavor they should make. In a simpler form, the product is already made and on the selves before the customer has made their purchase. Build-to-stock is an appropriate method because Ben and Jerrys ice cream pints require no customization, and they can use a wide range of sales data to predict yearly production rates and sales.   

In 2014, Ben and Jerrys became a fair-trade company. To do this they had to start from the bottom of the supply chain. Starting with the upstream process, B&J had to research and move to new suppliers who provided ingredients and materials that aligned with their values. According to the factory director, Rob Bellezza, the company also started following a “hub system” in which “key ingredients are shipped to a central distribution center… allowing for shorter lead times…”.  St. Albans Cooperative Creamery in St. Albans, Vermont buys milk sold from hundreds of local farms in which it is than processed into condensed milk and cream. The dairy is then shipped to St. Albans and Waterbury Vermont where it is saved until demand requires it to be turned into ice cream. Other key ingredients such as egg yolks and cane sugar await in the factory from other suppliers until they meet the dairy at the blend tank to be produced into ice cream. The base mix is pasteurized, flavored, frozen, and assembled based on the demand of each flavor and how much needs to be produced. The downstream process than starts with the packaging and distribution of the pints to retailers. The ice cream is shipped to retailers globally by refrigerator trailers to supermarkets, grocery stores, convenience stores, and any other ice cream friendly vendor. Retailers selling the pints use their sales to predict a demand and production amount for Ben and Jerrys.  

  1. Supply Chain Diagram  

 

  1. Key Partnership 
  2. Up Stream 
  3. Down Stream 
  4. Supply Chain Aligned with Competitive Priorities  
  5. Supply Chain and Corporate Social Responsibility  

Value Creation Process 

  1. Process Description 
  2. Process Diagram   
  3. Worker Skills 
  4. Equipment 
  5. Key Performance Measures & Results 
  6. Innovation and Learning Perspective & Results 
  7. Internal Perspective & Results 
  8. Customer Perspective & Results 
  9. Financial perspective & Results 







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10