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Question 1 Explain how managers in a selected organization deal with fairness and satisfaction to accomplish mutually satisfactory exchange between the organization and its customers or stakeholders. Discuss some of the issues and options the customers might face when they think they are not getting a fair deal in this exchange. Support your answer with relevant examples. Considerations of fairness, power and satisfactory exchanges bring us to the question of ethics in marketing. Discuss the extent to which fairness or justice are considered key questions raised by ethics, and what that means in practice. Explain the degree to which using commonly applied ethics theories in marketing i.e. utilitarianism, deontology and virtue ethics is challenging to a selected organization when facing and tackling an ethical dilemma. Support your answer with relevant examples. course materials and chapters are attached to link the answer with the course material.
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