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22/08/2022
PART 1: INTRODUCTION
This Study Guide will provide you with details of this module; the learning outcomes; plus delivery and assessment arrangements. The Study Guide has 6 parts.
Part 1 gives background details to the subject area and the broad aims of the module are described.
Part 2 consists of the module outline. In this part the (a) module learning outcomes, (b) the themes and topics to be explored are explained along with the (c) learning supports to be used.
Part 3 gives details of the module delivery arrangements. It sets out the session arrangements and expectations relating to your prior preparation and student engagement.
Part 4 provides details of the assessment techniques used in this module explaining the assessment components and their rationale.
Part 5 explains the UCD grading policy. Grade descriptors drawing on university documents are given for each assessment component (i) Assignment 1, (ii) Assignment 2 and (iii) Examination (closed book).
Part 6 gives concluding comments
Module Aims
The aim of this module is to provide students with an overview of the theory and practice of business strategy. The module draws on student prior learning and work experience and combines insights from strategy, international trade and investment theory, human resource management and other areas.
This subject provides students with the basic knowledge of the issues related to business strategy and of the methods involved in the practice of strategic management. It provides students with a comprehensive understanding of what it takes to be effective at managing business strategy and the challenges that the manager has to face, challenges that are substantial, consequential, and time consuming. It also provides students with an understanding of some of the decisions that strategic managers have to make. The assessment tasks for this module have been designed with this in mind as detailed later in the study guide.
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