The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
Asst 2 is continuation of Asst 1 Company: Amazon Country enters into : Australia Please use the format and example as per attached MKT550 assignments notes and formats Please also go through marking criteria plagiarism accepted below 12 % This is linked with previous assignment so i have attached previous assignment as well. Use theory and references everywhere properly below is the guide for this assessment 1. Introduction In a brief paragraph set the scene as to the importance of international marketing and identify the company and its product/service offering. And the purpose of this assignment/ report. 2. Objectives A mission statement plus specific financial and market share objectives must be included in the Objectives section, and must be measurable over time. All objectives for your plan need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). 3. Recommended Strategy Considerable detail will be required here – this is the ‘engine room’ of the plan – the ‘what, how, when, where and how much’ section. You may wish to identify the generic marketing strategy most appropriate for the new arm of your organisation in the new country market. This may be the same generic option used by your organisation in other country markets, or one selected as a better fit for this particular country market. A brief justification of your choice should be included. You should also show how your generic strategy for this SBU fits into corporate strategy. 4. Market entry mode (strategy) what you have discovered in Asst 2 about the market environment in which your focus organisation will be competing (new country market and possibly global factors) and the strengths and weaknesses of your organisation at this point in time, what is your recommendation for a market entry strategy that is most likely to be successful? To determine the best option, you should evaluate all realistic market entry options for this organisation in your target country market (typically at least three, including your preferred option). These options should be discussed, covering advantages and disadvantages, how they might work and reasons for adopting or discarding each one, within the context of your company and the chosen market. This will illustrate your justification for your chosen entry mode strategy. If your selected entry mode includes collaboration with another organisation or organisations, then it would be appropriate to include some detail on these new potential partners. Are they from your organisations home market, the new country market or a third country? What will be their contribution to the expansion in the new market? What will they gain? If you are not able to locate a particular organisation that meets your requirements, then a description of the ideal partner organisation should be included, explaining how and why they would be the best option. 5. Segmentation, targeting and positioning strategies In this section you should identify potential market segments (target markets) in the focus country and consider how they might be serviced by your organisation. You must show your understanding of the concepts involved and your ability to think through and express marketing strategy options. In justifying your choice for the STP strategies, you must: Explain the strategic approach you used to segment the market. What bases or factors did you use to split the market into segments with common needs, attitudes and behaviours? Why? Justify your choice of target market segment(s) in the chosen market. Which segment(s) is your priority for the 12 months covered by this plan, and why? Identify your recommended positioning strategies for each selected target market. This is a good place to use theory from the textbook and/or other academic sources to justify your choices of strategy.`
Read less
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more