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CASE STUDY No 1 CHANGE MANAGEMENT, DELEGATION AND TEAM LEADERSHIP
ALL QUESTIONS IN THIS SECTION MUST BE ANSWERED IN RELATION TO CASE STUDY 1.
Imagine that you are the owner of Billys Awesome Seafood Company Limited. The company, with 60 staff (49 full-time and 11 part-time) is one of the major suppliers of seafood in the Southern North Island. They supply major retailers, restaurants and independent fast-food outlets. They also have their own retail store at the front of their processing plant, where they sell raw fish and other seafood products, as well as traditional `fish and chips`.
Recently, you have noticed there has been an increase in the number of complaints you are receiving. These appear to be across all areas of the business, and across all of your different customer groups. As far as you can tell, there doesnt appear to be any common cause, nor does there appear to be any consistent pattern to the complaints. One thing is clear unless you take action quickly you will probably start losing customers and money.
You think that involving the staff in investigating the problem might make it easier to come up with some innovative ideas to improve service and product quality. This is very different to the way the company has been run in the past, where you have made all the critical decisions yourself. Moving from this way of managing the company to having other staff more involved in decision-making represents a major change and will need to be carefully managed if this is to be successful.
CHANGE MANAGEMENT Total Marks 21
Question 1 Managing Change (21 marks) Lewin developed a three-stage model for describing change management
1. Unfreezing, 2. Changing, 3. Refreezing,
Demonstrate how each of these stages could be applied in Billys Awesome Seafood Company Limited. (Explain each step – 3 x3 marks each; demonstrate application to this particular business – 3 x 4 marks each total marks 21)
DELEGATION, TEAM LEADERSHIP Total Marks 30
Question 2 Delegation (6 marks) Using the following model, outline the steps you would take to make sure that the task was effectively delegated to the selected staff: http://www.lifeway.com/Article/Six-Basic-Steps-toSuccessful-Delegation
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