coursework breif strategic management word limit 2500 words plus or mi

COURSEWORK BREIF STRATEGIC MANAGEMENT Word Limit: 2500 words (Plus or minus 10%) Learning outcomes assessed: Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies. Analyse the internal and external influences on corporate objectives and strategy. Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy. This coursework is worth 50% of the total marks for this module. Coursework Instructions Please read carefully Carefully read the module handbook, the marking criteria and the grade descriptors. The format is individual report. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. Make sure all sentences or passages quoted from other peoples work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page. Blank Background The global airline industry continues to grow rapidly, but consistent and robust profitability is elusive. Measured by revenue, the industry has doubled over the past decade, from 284 billion in 2004 to an estimated 575 billion in 2014, according to the International Air Transport Association (IATA). Much of that growth has been driven by low-cost carriers (LCCs), which now control some 25 percent of the worldwide market and which have been expanding rapidly in emerging markets; growth also came from continued gains by carriers in developed markets, the IATA reported. Yet profit margins are razor thin, less than 3 percent overall. LCCs such as Ryanair and EasyJet capitalised on the creation of a single EU aviation market in the 1990s that allows airlines to operate services on any route within the bloc. However, Britains exit from the EU has cast doubt over whether UK- based carriers will remain part of this arrangement, and throws up complications for overseas airlines that fly into British airports. Underlining investor concerns, stocks in the sector took a hammering after the referendum result. EU chiefs have warned airlines including EasyJet and Ryanair that they will need to relocate their headquarters or sell off shares to European nationals if they want to continue flying routes within continental Europe after Brexit. Executives at major carriers have been reminded during recent private meetings with officials that to continue to operate on routes across the continent for instance, from Milan to Paris they must have a significant base on EU territory and that a majority of their capital shares must be EU-owned. Assignment Questions Scenario In a statement to the London Stock Exchange in the aftermath of the Brexit vote, EasyJet said the company had been preparing for this eventuality in the lead up to the referendum vote and has been working on a number of options that will allow it to continue flying in all of its markets. As such the company has opened talks with EU member states’ aviation regulators about relocating its headquarters from the UK. This prospect of moving its legal HQ reinforces the fact that leaving the EU will have an impact on its corporate structure. EasyJet employs roughly 1,000 people at its Luton base, in functions such as finance, IT and marketing – separate to the staffs who work on its operations at the Bedfordshire airport. The airline is now expected to review all 27 of the remaining member states before holding further discussions with a number of them about the possible terms of an Air Operator Certificates (AOC) with a view to making a decision later this year. You have been hired by EasyJet as a consultant to develop a business level strategic plan for relocating its headquarters from the UK into an EU member state (Choose a country and city). You are expected to write a report to summarise your research findings on the given tasks below: Tasks (100%) 1. Critically analyse the external environment and industry competition in the new EU member state you are recommending. This should include competition within the new EU member state as well as competition resulting from relocating to the new EU member state. (35 marks) 2. Using relevant frameworks, critically discuss EasyJets resources and competencies as well as how they can be utilised in gaining competitive advantage upon relocation to the new EU member state. (20 marks) 3. Critically evaluate whether EasyJet can continue with its current vision and mission statements in the new EU member state. Reframe the vision statement and the mission statement of EasyJet for the new strategic change if required. (10 marks) 4. In light of the analysis conducted in Task 1, 2 and 3, construct a SWOT analysis of EasyJet and recommend changes (providing justifications) to its current business-level strategy if required. If changes are not required, provide justifications for retaining the current strategy. (20 marks) 5. As a part of the assessment, all students should answer the Employability Skills Self-Assessment Survey in Week 1 and 10. (5 marks) 6. Referencing (Harvard) (10 marks) End of Assignment Brief Marking Criteria Assessment Criteria Explanatory comments on the assessment criteria Maximum marks for each section Knowledge & Understanding of Subject High level of knowledge and understanding of the given concepts and frameworks of strategic management evident in accurate analysis and identification of strategic capabilities and macro-environmental factors of the selected company Shows an awareness of the ambiguities and limitations of knowledge evident in the evaluation of the strengths and weaknesses of the given strategic management frameworks Substantial evidence of well-executed independent research evident through a bibliographical analysis, up-to-date information. Relevant data and examples, all properly referenced. Successful application of Harvard Referencing throughout Consistent analysis and evaluation of sources 35 Cognitive & Intellectual Skills Very high standard of critical analysis on future strategic choices of the company evident in consistency and logical line of reasoning in recommendations. Future strategic choices are justified clearly and logically. All the evidence provided within the report. Clearly structured and logically developed content. Excellent evaluation and synthesis of sources. 40 Graduate Skills for life and Employment indicated by Excellent presentation skills evident in format and structure Technology skills that contribute to effective execution of referencing, heading/subheading and table of contents High ethical standards evident in excellent implementation of referencing and Turnitin score does not exceed the upper limit overall Research, discovery, and information retrieval skills and a general capacity to use information evident in refined content from external sources through paraphrasing and summarising Analytical skills evident in applying the given frameworks in a real life situation 25 The capacity for critical, conceptual and reflective thinking evident in arguments developed and recommendations Decision-making in complex and unpredictable context evident in consistent and logically reasoned future strategy analysis of the company Presentation skills Employability Skills Self-Assessment Survey (Self-assessment/monitoring of the transferrable skills) TOTAL 100% Report Structure and Content Guide Report Section How To Approach To The Task Executive Summary Executive Summaries are summaries provided for a reader who, most likely, does not have time to read the entire document. Therefore, the Executive Summary must be a separate, stand-alone section, sufficient in content to ensure that the reader can completely understand the contents of the longer document. No longer than a half a page. Should be delivered after the table of contents. Executive summary has a bit of introduction in it but covers all other major features of the book Executive summary is sharper and more precise than the introduction Introduction Introductions in reports have three main functions: Making the purpose of the document clear Explaining the scope of the document. Preparing the reader for the contents, giving a simple framework on which to build understanding of the document and sometimes providing a roadmap to the content. Gaining the readers attention. Providing some background information. Indicating the authority under which the document is written. In short, your introduction should provide your readers with whatever they need to prepare them to understand the information in your report or proposal. Main Body Should be completed in accordance with the provided guidance in the assignment guide chapter above. Report Section How To Approach To The Task Conclusion PURPOSE OF THE CONCLUSION To memorialise your report or controlling idea in the reader’s mind To make a final impression upon the reader that your reasoning is good, your character is honourable, and your point or your position should be considered very carefully To help you do this, here’s a list of suggestions: RESTATEMENT Restate the report in slightly different language Restate the important points Repeat the significance of the report EMPHASIS Emphasise the heart of your report SUMMARY Summarise your main points (but watch for dullness) Make sure that your conclusion is not too long. End with a bang (but don’t cause an explosion) Referencing Students need to know that TURNITIN does not check if the referencing has been applied correctly throughout the report. Referencing is checked by the marker. Hence the level of Turnitin score does not indicate if referencing is OK in the report. If Turnitin score is slightly higher than the upper limit along with a poor application of Harvard Referencing System, the report fails. Appendix This section is OPTIONAL and might NOT be reviewed by the marker. The appendix is supplemental content that is added near the end of the report. The content in the appendix is seen as additional reference information that supports main material within the report. The appendix may contain a list of the sources used, tables, diagrams, and a list of dates and so on. It may also contain a list of additional works which may interest the reader to read further. Raw data is often included in the appendix so that readers can verify the sources immediately. Information that is not essential to explain your findings, but that supports your analysis (especially repetitive or lengthy information), validates your conclusions or pursues a related point should be placed in the appendix. There is no limit to what can be placed in the appendix providing it is relevant and reference is made to it in the report. The appendix is not a catch net for all the semi-interesting or related information you have gathered through your research for your report: the information included in the appendix must bear directly relate to the research problem or the report’s purpose. It must be a useful tool for the reader. Report Section How To Approach To The Task Whats more This academic work requires good level of data mining, summarising and interpretation of the data. Any irrelevant explanation or theoretical information will be classified as unnecessary background information and will affect the mark given negatively. Students can deliver the information in a variety formats such as table, in a paragraph, chart, layout, smart art. The font style is Times New Roman/Arial and the size is 11 for the normal texts The font style is Times New Roman/Arial and the size is 12 for the headings and subheadings Headings and subheadings should be numbered through the multilevel numbering option on the menu 1.5 line space Cover page COVER PAGE SHOULD NOT INCLUDE STUDENT NAME. No executive summary or any part or the actual report should be delivered on the cover page. Cover page should cover: Student ID Number Module Name and Module Code (Strategic Management PM 303) Report Title The name of the course of study Deadline Links between the Learning Outcomes and the assignment tasks

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