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PART B OF BUSSINESS PLAN To complete Part B, use Modules 6,7 and 8. Please take a look for Part A and other attached documents! 1. Marketing Strategy What are the 3 most effective methods to reach your best customers (target market)? What are the top 3-5 marketing activities (based on your Marketing Strategy) and the detailed implementation plan for each? What are the top 3 marketing goals have you set for the company in the next year or two? 2. Positioning Statement How do you want your product/service to be perceived? Remember this is not a slogan! 3. The Sales Process What is the typical sales cycle? What is the timeline? 4. Risk Assessment What are the potential risks associated with marketing and how do you plan on mitigating those risks? What are the potential risks in operations and how do you plan on mitigating those risks? At what point would you need to close down your business?
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