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Book/movie review
22/08/2022
In your role as a marketing consultant you have been asked to develop a marketing plan for Sainsbury. As is usually the case with agency/consultancy work you have no choice of client or prospect. The client has a UK presence and has a number of questions relating to how they can plan their growth in the near future. They are looking to attract and retain customers and have asked you to provide suggestions (supported by a plan) of how you would address their concerns. The plan should reflect all stages of the marketing planning process using the Malcolm MacDonald framework. Introduction company background market share type of market where they are in the market target audience mission statement and goals Section one Macro environment, micro environment pestle Boston control group matrix mckinsey 7s balance score card 5 ms (money men machines materials markets) section 2 swot summary like the image below section 3 tows analysis exactly set out the one below create marketing objectives the objectives have to be SMART section 4 segments targeting and positioning explain why you will target these people do a directional policy mix analysis strategy formulation carry out an ansoff matrix section 5 monitoring, evaluation and control outputs must be measureable by key performance indicators (refer back to the 5m models) budgets- return on marketing investment and return on capital employed bench mark to measure change make Gantt charts and perts
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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