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Working individually your task is to prepare an 800 word analysis on a brand that has a weak digital strategy. In this assessment you are required to review the website and associated social media platforms utilised by this brand and explain why the digital strategy is weak based on theories.
Your report must:
1. Introduce the brand and explain the current offering, positioning and target audience of the brand.
2. Describe the digital marketing strategies that have been used by the brand by analysing and evaluating the current website and social media platforms used by the brand.
3. Explain why the brand has been unsuccessful with their digital marketing strategies. Please support your argument with reasons.
4. Identify a competitor brand from the same industry which has been very successful in enhancing brand awareness using digital marketing strategies and explain why you think this brand has been successful compared to the first brand you discussed
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