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Book/movie review
22/08/2022
Question:
Order to achieve full marks, you must submit your work before the deadline. Work that is submitted late up to five working days after the published submission deadline – will be accepted and marked. However, the element of the modules assessment to which the work contributes will be capped with a maximum mark of 40%.
Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.
Within a briefing document format, answer the following two tasks:
TASK 1: ASSIGNMENT QUESTION
Assess the current external environment which impacts London City Hall in the context of its events. Make one recommendation of how the venue can develop its sales and marketing strategies in relation to this environment.
TASK 1: ASSESSMENT CRITERIA
Ability to assess 3 external environmental factors that are impacting London City Hall in the context of its events.
Ability to make 1 recommendation relating to how London City Hall can develop its sales and marketing strategy in relation to their external environment.
TASK 1: POINTS TO CONSIDER
EXTERNAL ENVIRONMENT
o Political & Legal: COVID-19, Brexit, GDPR
o Economic: Exchange rates, Interest rates, Unemployment
o Social: Consumer trends, Population demographics
o Technological: Media technology
o Environmental: Sustainability
RECOMMENDATIONS
o Market Segmentation
o Online marketing: Use of social media
o Customer Relationship Management (CRM)
o Differentiation from competitors – USP
TASK 2: ASSIGNMENT QUESTION
Identify a solution to one specific barrier or challenge London City Hall currently faces.
TASK 2: ASSESSMENT CRITERIA
Ability to identify one solution to a barrier the venue currently faces.
TASK 2: POINTS TO CONSIDER
Review the external environment analysis performed in task 1 and look for solutions to one of these barriers / challenges.
Give a brief overview of London City Hall as an events venue. Choose 3 current Macro environment factors and assess the impact they are having on London City Hall in the context of their events. Then make 1 recommendation of how the venue can develop its sales and marketing strategies in relation to this environment.
External Environmental Factors to consider are:
Political & Legal: Impact on organisational funding and policy changes; impact on venue and Fire Safety regulations, Impact of BREXIT, Impact of GDPR
Economic: Pricing; Exchange Rates; Interest rates; Unemployment rates;
Social: Consumer trends and desires; Population Demographics
Technological: Innovation; Media Technology; Website / APP; social media
Environmental: Sustainability
Recommendations:
Market Segmentation
On-line marketing: Use of social media
Customer Relationship Management (CRM)
Differentiation from competitors USP
Here you should address 1 of the following barriers/challenges in-depth for London City Hall and provide a solution:
Areas to consider are:
Growing competition within the event industry
Growing desire for unique experiences / venues within the events industry
How the venue can innovate and use current technology to be ahead of the competition
How they are addressing the need for sustainability
How they are addressing changing population demographics in the services they are providing
How they are managing their pricing in relation to changing economic environment
How different political decisions are impacting their workforce and customers.
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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