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Book/movie review
22/08/2022
You are to observe and report (on your own or others) personal selling encounters that you have with salespeople in any variety of situations (e.g., retail, restaurant, public office, university setting). We are loosely defining a salesperson as anyone who interfaces with customers and influences a monetary transaction or exchange of any kind. The object of this research is to be alert to selling tactics and strategies that are prevalent everywhere! For each of the two (2) encounter entries, you must record factual information (i.e., who, what, where, why, when, how, nature of, and reason for encounter) and your professional assessment of each salesperson and his/her use of the selling techniques within the context of principles discussed in class and in your textbook. You will be working in sales management, marketing management, or other leadership shortly and should begin to think about the customer-centric experience you wish to deliver.DeliverablesYou will submit your diary or journal as a single written report in the required format. Try to limit the work to two (2) typewritten pages per each submission. You can write about a worst encounter (failure) or best encounter (successful experience). Either way, determine the underlying cause of the resulting customer experience (e.g., great salesperson, poor organization, bad training, or bad attitude). Identify any sales techniques used (or should be used) and provide examples. Finally, make specific recommendations how the salesperson could have made his/her sales presentation better for the benefit of the customer (you), and how the company-organization can improve its sales training to benefit the customer experience. Suggest a logical plan for improvement as a future team leader in sales or management role – be selective and focus on the most critical aspects of the encounter. see the attachment for an example you need
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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