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2: Case Study Progress (Social Content Creation)
At this point in the semester, you have completed the stages of
situation analysis
,
target audience research
, and identified at least one
SMART goal
that will serve as a social media campaign for your chosen business or organization. This week you will create a mock-up of a social ad using a
hashtag holiday
. (Ideally, this ad will also support your SMART goal and can be included in your Case Study project.)
First things first: what is a hashtag holiday?
Hashtag holidays (also sometimes known as social media holidays or micro-holidays) are largely unofficial and celebrate a variety of items and occurrences, from foods to animals to environmental causes and everything in-between
a.
Consider the list of hashtag holidays for 2020 produced by SproutSocial (available as a PDF on Blackboard) and identify at least one that would be a good fit for your business or organization. Remember that relevance is key: a social ad celebrating #EarthDay might be a great fit for a company that produces solar panels, but it
might
not
be a smart choice for a commercial airline (or another industry not generally considered to be environmentally friendly).
Which hashtag holidays are a good fit for your business/organization
b.
Explore the ad mock-up options on AdParlor
and choose a social media platform that is a good fit for your business/organization. You should base this decision on the results of your situation analysis and target audience research. (At this time, AdParlor supports Facebook, Twitter, Instagram, and Pinterest.) You might choose to create a
Facebook carousel ad
intended to increase clicks to your website, an
Instagram Story
, or a
Pinterest Product Pin
. There are lots of options!
Explain which ad type you have chosen and why
c.
If your ad type requires an image, visit Pixabay
and search for an appropriate graphic. (Images downloaded from Pixabay are copyright free and can be used without giving attribution. The selection may be somewhat limited, but you do not need to worry about copyright infringement with images from this site.)
Why did you select the image you chose
d.
Design your social ad using the AdParlor Mock-Up Generator
. You should use the brand name for the business you are studying, and you may make up any details you need (headlines, dates, product prices, number of likes or shares, descriptions, etc.). This is meant to be a fun and creative space!
When you are done, download your ad mock-up and submit it to Blackboard along with your Module 6 assignment. Depending on the type of ad you have built, your file may be a .jpg, .png, or .zip file.
Please note: AdParlor is free and does not require registration; your ad mock-ups will not be saved.
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