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Book/movie review
22/08/2022
The goal of a social media audit is to assess an organizations current use of social media across owned channels, unowned channels, and social embassies. It will consider whether the profiles are consistent with the brand image, number of followers/fans/friends, frequency of activity, media mix, tone, and many other elements! The social media audit is an extremely valuable tool because it clarifies exactly how an organization uses social media and can help identify opportunities for growth.
1.Download the Social Media Audit Template from Blackboard and open it on your device. The template includes two tabs: one for owned channels and social embassies (these are channels where the organization has primary control over the content that is shared and posted) and one for unowned channels (these are channels where the organization has minimal control over the content that is shared and posted).
2.On each tab, edit the rows to include only the social media channels that you can find for your organization. Dont rely solely on the organizations website. Do your own research as wellorganization often have out-of-date social media profiles they have forgotten about!
3.Fill out as many columns as possible. The goal is to provide a comprehensive picture of how your organization uses social media. Here is a breakdown of the content I expect you to include in each column:
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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