pm305 international marketing learning outcomes assessed1 identify the principal

Learning outcomes assessed:
1. Identify the principal managerial issues and policies necessary for success in international marketing.
2. Examine and evaluate methods of identifying and qualifying market potential in different parts of the world.
3. Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.
This coursework is worth 50 % of the total marks for this module.
Coursework Instructions
Please read carefully
Carefully read the module handbook, the marking criteria and the grade descriptors.
The briefing paper should be submitted on the Student Portal along with a Turnitin Report
Carefully read the case study and the assignment questions before answering the questions.
Academic Misconduct
You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must:
Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person.
Make sure all sentences or passages quoted from other peoples work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.

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