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Provide a brief introduction to your chosen organisation, in terms of the industry that it operates in, its products (i.e. goods and/or services) and the market(s) it serves.
(Guidance regarding the length of this Introduction is provided in Point (1) in the Notes section – see page 4 of this Assignment document).
Refer to Appendix 1: Characteristics of Company Departments that are Customer-Minded (see page 5 of this Assignment 1 document). Critically evaluate the departments functions / SBUs of your chosen organisation against these criteria – issues that your answer might examine, but should not be limited to, include:
-How are these characteristics reflected in the organisations orientation towards the marketplace?
– Are there any departments / functions / SBUs of the organisation which are more / less customer-minded than others? For international organisations, are there any differences between the different Strategic Business Units (SBUs) in different countries?
– How can the organisation drive customer-focused marketing throughout the business? How can it work towards a holistic approach to marketing? What are the barriers challenges that the organisation faces in achieving this?
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