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Book/movie review
22/08/2022
Provides key findings on most sections (i.e. industry, market, competitor, SWOT, strategy, entry mode, structure, controls and key functional strategies) in the assignment, summarises the report and provides an overall recommendation in no more than one page.
Introduction
Company profile
Scope/parameters of the report
Methodology used
Limitations of report
Industry Analysis
Identifies the industry that the company is in
Provides statistics on the size and growth of the industry
Identifies the key locations for the industry in the target country
Identifies segments/divisions within the industry
Market Analysis
A brief market analysis is provided
Identifies relevant segments
Items include: what market the company is trying to reach; size of the market; whether it is saturated or not; whether the market growing, stable or volatile; the importance of one segment over another (if applicable)
Competitor Analysis
Identifies the key competitors in the industry/market relevant to the company
Provides a description of those competitors including their size, location, products/services, strategy, focus, opportunities and threats to the company
Identifies the level of competition in the market
Identifies whether the industry and market are attractive for making a profit
SWOT
Conducts a SWOT analysis
Identifies 3 to 5 internal key strengths and 3 to 5 weaknesses
Identifies 3 to 5 external opportunities and 3 to 5 threats
Draws conclusions from this analysis
Strategy
From the SWOT analysis develops a strategy and achievable goals
What – Identifies the strategy chosen
Clearly identifies which strategy the company will pursue in the target country including location
Why Explains choice of the strategy using:
– Environmental data from factors of Assignment 2
– Industry/market and competitor data from Assignment 3
How- Articulates tactics to achieve those goals
Entry Mode
How – Clearly chooses an entry mode(s), justifies the choice and very briefly articulates why other modes were not chosen
Explains the entry mode and how it works for the company
Explains the resources and timeframe needed for implementation of the chosen entry mode
Structure
Clearly identifies the structure that the company will need to achieve its strategy
Provides a diagram / chart of what this structure looks like for the company
Control
Identifies and explains at least 4 control measures that the company will employ for its operations in the target country
Controls are linked to the companys performance (only if applicable)
Functional Strategies
Identifies an International Human Resource Management Strategy for the company
Identifies an International Marketing Strategy for the company
Identifies Financial Issues for the company relevant to entry mode chosen
Financial issues for the particular entry mode(s) chosen: the FDI entry mode, the exporting mode, the joint venture mode and the licensing mode.
Note: we are looking for the specific issues regarding the particular entry mode (s) chosen by you
Forecast
Identifies and explains the strategy the company might want to follow in the next five years
Recommendations & Conclusions
All data presented in the report is analysed and evaluated, which leads to key recommendations for the company.
The report concludes appropriately, and is coherent and logical.
Overall
The report is practical (while being carefully based on theory) and can be implemented if environmental conditions are favorable.
Assignment 3 links to Assignment 2 (Assignment 2 is used to inform the strategy creation for Assignment 3).
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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