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The report will be assessed based on the following criteria: Analysis of the organisations external environment; Analysis of the organisations internal environment; Pulling it together – quality of the SWOT; Do the organisations current strategies fit with the external and internal environments? Are there clear conclusions on key issues/problems? Practicality of the recommended strategies is there enough justification based on sound evaluation of alternative recommendations? Do the recommended strategies fit in with the earlier analyses? Overall application of relevant concepts, theories and models; Quality of arguments and general coherence of the overall report are arguments convincing and well structured? General layout and presentation of the report (including length, spelling, grammar and referencing).
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