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Research Paper/Case Study (20%) DUE DATE: November 28 Description: Research a fundraising strategy of a non-profit health or human services organization. Please choose one of the following topics for your case study. Philanthropy Fundraising Ethics Role of Charities/Foundations Learning Objectives: Through the case study, the student should demonstrate an understanding of: the key elements of the fundraising cycle related to the topic of choice. key features of diversity within the donor base, particularly with respect to age, culture and gender. differences in giving patterns and motivations among different social groups. effective strategies for approaching each donor population. the various types of fundraising involved in executing a fundraising campaign, the strengths and weaknesses of each type of fundraising and when it is appropriate to use each. Project Format and Length The case study should be written in proper essay format with appropriate citation and of 4-5 pages in length. Resources The case study should include a mix of primary and secondary sources, including key course readings. Mallabone (2014) Interviews Project Source Material
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