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Question:
Description of the Task
This assessment will use the PESTEL analytical framework to examine the external environment of
the Australian department store Myer https://www.myer.com.au/. The analysis is to be developed for presentation to the Myer Board of Directors and will form the basis for Assessment 3.
The PESTEL model refers to the political, economic, social, technological, environmental, and legal elements of the organizations external environment. Your task is to apply the PESTEL framework to identify the most relevant and important trends or issues that are currently in the organizations external environment. Do not limit your analysis to areas that might have a negative impact on the organization, as these trends can potentially provide exciting opportunities for further development or expansion of goods and services to take advantage of innovation, changes of government policy, new trade opportunities, or new markets.For further information on and a few ideas about how to conduct a PESTEL analysis, refer to:
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