what sort of campaign should i analyse the aim of this assignment is t

What Sort of Campaign Should I Analyse? The aim of this assignment is to explore mass persuasion campaigns and how they function. You should choose a media campaign that has a social or political agenda to change attitudes and behaviour. The campaign can come from a range of sources and you are free to select an issue or topic that interests you. These are all examples of the kinds of campaigns that could be analysed: A government campaign to change social attitudes and behaviours (e.g. smoking) A political campaign to influence voting (e.g. Trump 2016) A lobby group or NGO campaigning for or against a social issue (e.g. marriage equality) A media campaign to highlight or draw awareness to an issue (e.g. refugees) A corporate campaign aiming to change attitudes and behaviour (e.g. Volkswagen emissions)

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