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Apply selectively identify specific factors which
impact on the industry, market and organisation in
question. In other words, these macro-env
factors are Industry specific!!!
Identify factors which are important currently but
also consider which will become more important in
the next few years.
Identify inter-connection among the elements
Identify opportunities and threats by single factor
and combined one – the main point of the exercise
To understand how the environmental factors
affect the growth of the particular industry
and the performance of the organisation being
analysed, particularly in the future through
identifying key opportunities and threats in the
environment and evaluating their impacts.
The level of analysis is on the environmental
factors surrounding the industry, that is, factors
(opportunities and threats) that are common to all
firms in the industry.
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