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Purpose of Assignment: To provide the student insight to all the essential functions managers plan for and perform via building and presenting a business plan.
Assignment: As a group, develop a 20-25 minute presentation (you will be timed) with 5 minutes for questions on the business plan your team has made for the company of your choice. There are different goals for business plans such as financial investment, changes in the market, changes in ownership, etc. Be sure to state the goal of your business plan and be creative with its presentation! Engage your audience!
Steps: Business plans vary in terms of purpose, length and scope. However, any successful business plan will contain key elements. For the purpose of this assignment use the following template for your presentation.
1. Cover Page and Table of Contents (Intro)
The business plan is a written presentation to your audience (in this case a presentation only), therefore, you need to include names, titles, contact information, etc in a professional, creative style so information is easy to read, simple to find and straightforward to contact.
2. Executive Summary
This section is generally considered the most important because its the first section to read and must be sufficiently interesting to motivate the reader (an investor, lender, and the board) to continue reading the rest of the business plan. The summary should:
*Include a description of the business, competitive advantage, legal structure (sole proprietorship, partnership, corporation, etc.) the location, the market, your own experience and why you picked this business;
*Include highlights from each of the sections in your business plan to explain the basics of your business;
*Be short and concise
*Be written last
3. Business Environment & Strategy (Chapter 2 & 3)
This is where a SWOT analysis is beneficial. A properly prepared SWOT analysis shows investors that you have realistically and objectively considered risks and opportunities. Banks and other lenders understand that businesses will encounter difficulties at some point, and want to know how you will deal with these challenges. Remember that overestimating strengths and opportunities or ignoring potential problems will weaken your credibility. This section can truly strengthen your entire business plan and shows the reader that youve done the proper amount of research. In this section be sure to include:
*An industry overview Whats happening? Is industry growing or declining? What are the current trends? Is there seasonality in the business, if so how will it affect business?
*Briefly but clearly describe your business.
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