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Critical Essay: 20% In Assessment One, your task is to review the behaviours, actions and communications of one of the companies listed below of your choice: Starbucks Corporation In your own words: Examine and critique one or two aspects of the companys social performance with regards to fulfilling societys expectations on how the company should operate its business. You can look at a companys performance in regards to the environment, equality, employment, community development, health and human rights, just to name a few options. Highlight both areas of achievement and those requiring improvement. If you choose to look at two aspects, focus on one positive and one negative, to allow enough depth in your writing. Examine and discuss the impact and implications of the companys actions on society and stakeholders. Provide your conclusions about the companys performance in society, based on the information you provide in your paper. Word Limit: At least 1500, with a maximum of 1800 words. This INCLUDES in-text citations, headings, sub-headings, etc. Anything in the body of your paper is included as part of the word count. This is an assignment that asks you to reflect broadly on the role of business, how it communicates and acts on a social issue facing it in any society. Take time to reflect on the many arguments and pieces of information presented in the literature. You will need to read widely and broadly. A copy of the marking key for this assessment is found under the Assessment Tab on Blackboard. Below i have attached some good examples of the critical essay from other semesters, this is just a guideline and the format The company that i have chosen is STARBUCKS
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