organisations criteria nbsp introduction 10 bull bullintroduces the prob

Criteria
Introduction (10%)
Introduces the problem or area of interest.
Explains the relevance of the topic and field of knowledge.
Provides smooth transition to the next section of pitch.
Statement of Problem or Question (10%)
Specifies clearly the problem or purpose of the project pitch.
States concisely the research questions, including strong business case.
Provides smooth transition to the next section of project pitch.
Literature Review (25%)
Summarizes concisely 510 literature items (what, when, where, how).
Avoids excessive use of direct quotes.
Develops a storyline among the conceptual theories that links each item to the problem.
Critiques, analyzes, and synthesizes the literature.
Identifies the gaps, problems and issues unresolved by the literature.
Methodology (25%)
Describes and justifies research paradigm, data gathering methods and design of research.
Describes the sample, context, planned data analysis, and timeline.
Justifies the methodology in relation to the research topic or problem.
Significance of the Project Pitch (20%)
Convinces the reader of the importance of the project pitch.
Identifies the theoretical and practical significance of the pitch.
Speculates on implications of anticipated findings.
Writing Qualities (10%)
Writing is clear and concise.
Subheadings used to clarify organization.
Length appropriate no more than 500 words.
Writing is in active voice, future and present verb tense as much as possible.
Your voice is present and distinct from article authors.
Grammar, spelling, and punctuation are correct.
Harvard format is followed for writing, citations and bibliography.
Excellent scoping of the consultancy project brief in the context of the clients strategic challenges
Comprehensive background information, definitions and rationale.
Project aim and objectives effectively identified.
Demonstratesavery clear synthesis of academic rationale for research design.
Methodshighly relevant to purpose with evidence of exploring alternative methods and choices well justified.
Criticalevaluation
Overallapproachvery well planned and executed.
Clear and unambiguous presentation of data.
Relevant, rigorous and thorough analysis.
Very critical discussion and evaluation of findings.
Excellent choice of analytical frameworks used with clear rationale
Excellent understanding and application of analytical frameworks employed
Very clear & fully logically following from the analysis
Highly relevant & valuable for the client

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