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Book/movie review
22/08/2022
WHAT IS THE PAGE LIMIT? 5 pages (excluding the paragraph for part 2, references, & your advertisement for part 2) This assignment is in two parts. Please hand in one assignment. I have written it as two parts merely to make clear what is required. Part one: Essay Explain how theorists claim information is acquired (learned), and handled by memory – and how marketers make use of this knowledge. Your explanation will include a discussion of operant conditioning, classical conditioning, cognitive learning, and other relevant theories (perception, motivation and involvement for example) Illustrate your points by providing marketing examples. Part two: Design an A4 print ad Operant Learning (conditioning), and Classical Conditioning are learning theories which are often applied in marketing. Design an advertisement for any product, brand, service or social cause that you are familiar with, or that you can imagine, that uses either operant conditioning or classical conditioning. In a brief paragraph (no more than half of a page) explain how your advertisement uses the learning theory. Use APA referencing rather than endnotes and footnotes. Suitable referencing (i.e, the APA or Harvard style) will be expected. If you are unsure, articles in journals such as the Journal of Consumer Research, and Journal of Marketing Research use this style. So if you are referencing the text, you write (Solomon, 1999) in the text of your assignment. We expect a minimum of 5 references in your essay. At least 3 need to be journal articles. The written part of the assignment must NOT exceed 5 pages (excluding references etc.). Assignments should be typed, 1 spaced, with at least 2.5cm wide margins on both sides, font size 12. Your ad must be original do NOT copy an ad that is already out there
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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