The writer is very fast, professional and responded to the review request fast also. Thank you.
Task You are required to conceptualise and design a research project. Think of a realistic marketing problem/situation or an opportunity that requires further research. Some examples of research projects may include the following: – Consumer satisfaction with a product or a service – Ascertain the target markets demographic and psychographic profile – An assessment of consumer product/service attributes preferences (You may choose any other suitable marketing problem/issue. Please feel free to discuss your potential topics with me prior to beginning your project). Your report would include details on the following aspects: 1. Outline and briefly explain the problem / opportunity as well as your information needs. (15 marks) 2. Identify the research design you intend to use to answer the problem / opportunity (10 marks). List and explain the types of measurement scales that you would use to collect the necessary information, and justify your choice of scales (15 marks). (10+15 = 25 marks) ( Note: you DO NOT need to collect primary data. Just explain the type of scales that you intend to use in the questionnaire). 3. Outline the sampling design for your proposed study along with a robust rationale. (15 marks) 4. Design a paper or web-based questionnaire using the guidelines provided in text / online topics. Ensure that the questionnaire is consistent with your overall plan. Explain the advantages and disadvantages of your chosen collection method, i.e. paper (e.g. mail, cold calling) or web-based (e.g. email, web panel). ( Note: You may choose to use a free web-based survey tool. If you do, please include a link, as part of your submission). (25 marks) 5. Propose a data analysis strategy with a strong rationale for the same. Remember that you do not have to collect any primary data. You have to tell us which techniques you would use (had you actually collected the data) and why. (10 marks)
Read less
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more