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Working individually you are instructed to address the following:
Critically evaluate the strategy of a multi-national company, including its motives for entry, that has recently entered an economy of your choice (preferably your home country).
Format: individual critical evaluation (essay)
Word Limit: 2,500 Words
Learning Outcomes
An ability to identify and critically assess the major features of the Global Economy, the Triad economies, and FDI trends
An ability to identify and apply critical perspectives on management theory and the strategic management literature to the analysis of leading international corporations
Assessment criteria:
a) Demonstrate a critical understanding of a range of theories of international production
b) An ability to apply a number of perspectives in your critical evaluation of implications
c) Evidence of extensive reading
d) Work that demonstrates you are meeting the learning outcomes
e) Work that is underpinned by academic references from a range of academic journals and textbooks. You need to attach a reference list, which covers only the references used in your work.
f) Work that it is an essay format (ie no headings) that is written in the third person
You will lose marks if
a) You produce work that is outside of the work count by more than 10%
b) Your work is badly written, or with poor grammar or spelling, or is written in anything other than the third person
c) Your referencing is not in formal Harvard format
d) You do not use extensive referencing. Whilst there is a likely to be a mix of academic and non-academic sources, you must ensure that you utilise academic referencing when considering theoretical and conceptual issues
e) Your turnitin score identifies inappropriate copying of material or poor paraphrasing
f) You do not include an appropriate front sheet to your work which
a. Includes the title, the word count and your student number
b. Does not include your name
g) You submit your work l
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