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Add min 25-30 academic references including journals. must include following text: Belch, G., Belch, M., Kerr, G. and Powell, I. (2014). Advertising: An Integrated Marketing Communication Perspective, 3rd Ed. McGraw Hill, Australia. ISBN 9781743078655 3500 words including executive summary and conclusion except references. Please use one of the given companies: Telstra, Optus, Pepsico, Coca Cola, Star Bucks, Wool Worths, Coles, Opporto, Hungry Jacks, Zara, H&M, Mc Donald, KFC.Select an organization and one of its product/service offerings and develop an IMC Plan. Work to the headings listed below.
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