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Question:
L01: Understand how the organisation is structured, governed and managed.
L02: appreciate the key external environmental constraints on a business;
WRITING YOUR ASSIGNMENT:
This assignment must be completed individually.
You must use the Harvard referencing system.
Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work .
Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
Write your student ID number at the top of every page.
Where the assignment comprises more than one task, all tasks must be submitted in a single document
Business organisations exist within different external environments. These environments are constantly changing and so the business has always to be seen within this context. In order for the manager to develop strategies, and achieve their set goals and objectives, there must be regular assessments of the environment on a continual basis.
Choose one company from the following list:
ITV PLC
Vodafone PLC
Smith & Nephews PLC
Tesco PLC
Virgin Money PLC
Task 1
Examine how your chosen company is governed and structured.
Task 2
Evaluate the importance of carrying out PESTEL analysis for an organisation
Task 3
Use the PESTEL framework to analyse the external environment of your chosen company.
Knowledge and understanding of how the organisation is structured, governed and managed.
2. Abilities to appreciate the key external environmental constraints and opportunities on a business
POINTS TO CONSIDER:
You must give a general overview of your chosen company, including its history, its organisational structure, and how it is governed. For example, demonstrate that you have conducted some research on the history of the company. How many directors are on the Board, and how many of these are executive and non-executive directors? Who is the Chairperson of the organisation, and when was he/she appointed to the Board?
Evaluate the importance of PESTEL analysis for a business organisation. Why is it important for organisations to carry out PESTEL analysis?
Make a list of the Political, Economic, Social, Technological, Environmental and Legal (PESTEL) factors that influence the environment of your chosen company, and discuss how these factors impact your chosen company.
You must illustrate your answers with relevant practical examples.
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