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Select an international business or company and write a formal business report on the
organisations Communication and E-Communication strategies.
The nominated company must be approved by your lecturer. Each group must do their report
on a different company. This will be approved on a first-come first-served basis.
You will be required to perform academic research on the nominated company to identify and
assess the effectiveness of its current Communication and E-Communication strategies.
Therefore your business report must include the following sections:
o Title Page o Executive Summary, Brief Introduction and Background
o Section 1: Synopsis of the key non-electronic communication methods and practices
that the company uses to engage customers, suppliers, staff members and the public.
o Section 2: Overview of the key electronic media and communication strategies used
by the company, including websites, social media and electronic platforms.
o Section 3: Perform a SWOT Analysis on the companys overall communication
methods and practices, and describe your findings.
o Section 4: Assess and compare the communication practices of the companys 2 main
competitors
o Section 5: Provide an assessment of your suggestions and recommendations for how
the company can improve its communication
o Conclusion
o Reference List (10 15 references) o Appendix (if required)
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