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Task Description: Analyse the Blue Ridge Spain case and write a detailed Intercultural Management Analysis (IMA), as well as a personal reflection. Structure your IMA as follows: 1. Cultural Comparison Summary and Observations (2%, unlimited length not counted in the final word limit) Compare the relevant cultures in the case using Kluckhohn & Strodtbeck and at least one other cultural theorist i.e. Hofstede, Hall or Trompenaars. In total, you will need at least three dimensions regardless how many theorists you draw on (the more theorists and the more dimensions you use the deeper your analysis). Make observations about relevant cultural elements related to the case. This section comprises your summary of notes needed to complete the rest of the analysis. It is your first sweep of the case and where you brainstorm aspects of the case. Hence there is no length limit and no strict formatting. Refer to the practice case exemplar for ideas on how to write up this section. Note: Put this section in an Appendix at the end of your assignment. 2. MBI Analysis (10%, approx. 1000 words) Using the MBI model template (provided in the Global Managers Briefcase on the website), complete a detailed MBI cultural analysis of the business issue at hand. Ensure you identify clear issues, and also a clear goal e.g. to save the joint venture, or to dissolve the joint venture. Also ensure you identify which dimensions of your chosen cultural models you intend to address in your analysis. Refer to the practice case and other support materials on the website. Remember: You need to have a minimum three cultural dimensions and two cultural models in total to at least pass this assignment. 3. EXCELL Cultural Scenario Map (8%, approx. 200 words) Choose a social competency (according to Mak & Barker, 1998) that is relevant to this case. Using the EXCELL Cultural Map template (provided in the Global Managers Briefcase on the website), draw up a cultural scenario map for your identified social competency. Where possible, in the Verbal and Non-Verbal sections, demonstrate behaviour that is appropriate to the cultural dimensions you identified in your MBI. 4. Solutions (10%, approx. 600-800 words) Using the information and analysis from the previous sections, and the knowledge you have taken from the theory in the textbook, provide culturally justified business solutions that address the identified business issue. Solutions should be clearly formed out of the MBI analysis and cultural understanding on the key players to demonstrate cultural appropriateness. Solutions must link to the theory you have learned in the textbook and the solutions section must also be supplemented with supporting external references (minimum 3-4). We recommend referring to Chapter 6 or 7 and using some of the theory to build your solutions on, and then find additional external support references to further diversity and justify your solutions. Personal Reflection (5%, approx. 300-500 words) Write a reflective piece on what you have learned thus far about intercultural issues in management, yourself as an intercultural manager dealing with cultural issues in the workplace, and how your personal cultural preferences may affect your present or future decision-making. You can use the following as a guide: Key aspects that you have taken away from this course? Tools and information you are likely to rely on when dealing with a cross-cultural situation? Your cultural strengths and weaknesses as a practitioner when dealing with a cross-cultural situation? Steps you can take to minimize/avoid ethnocentrism on your part? Note: The reflection should consider past, present and future according to Moon (1999). Refer to the guide on How to Write a Reflective Assignment in this assessment section. Also refer to Learning Outcomes 1 to 6 (see Unit Outline). Formatting Checklist: Font Arial, Size 12, 1.5 line spacing. Remember to complete the Assessment Cover Sheet and include it at the start of your assignment. Use the templates provided for the MBI and EXCELL sections. For other sections a neat heading and paragraph style is sufficient. There is no need to provide an Introduction or Conclusion. This assignment only requires a minimum 3-4 supporting references for the Solutions section as well as correct referencing of the textbook. Please reference correctly in-text and in your complete reference list at the end of your submission. Citation and referencing format should conform to the Griffith Business School. We prefer you use APA (American Psychological Association) style, but as some of you have already been using Harvard style, we will accept this also. Refer to the GBS Resource Bank or the Library Referencing Tool for correct referencing format.
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