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STEPS FOR EFFECTIVE NEGOTIATIONS
The success of any business depends on the effective negotiation process it has. For
this purpose, KBI has taken into the following to facilitate effective negotiation.
Contract of relationship
Different cultures view negotiations differently. The goal of any negotiation is the
contract. Bangladesh culture consider relationship more than the Australians. The
society is family oriented and knowing each other more thoroughly is appreciated than
trying to pursue the contract.it is Important that foreign organisations dont assume the
informal posture rather get a formal posture fist. Cai, Wilson& Drake (2000).
ATTITUDE (win- win, win loose)
Negotiators can both be gaining and giving back (win win) or they could be having an
attitude of giving and not giving something in return. It is very necessary to know the
counterparts because they could either be collaborative or confrontational.
PERSONAL STYLE (informal or formal)
Personal style covers arrange of issues like dress code, how a person talks and
interacts with others. A formal negotiator will always discuss about the contract and
not ask the other counterparts about their personal life. They address the other party
with their titles and avoids nicknames. Tu, Lin & Chang, (2011). An informal negotiator
will start a conversation by calling the first names with an intention of developing a
relationship. When the negotiations commence the informal party can remove the
jacket / coat, roll up their sleeves in order to be at ease in the conversations.
COMMUNICATION (direct and indirect)
Many Asian countries communicate indirectly while western countries communicate
directly.in the negotiation counterparts who are dealing with direct communicators can
be given answers of the questions they have asked and the others can be vague or
gestures can be seen. Direct people are perceived as aggressive hence its an insult
while the indirect are perceived as insecure. This easily builds up friction in the
negotiation. Tu, Lin & Chang, (2011).
SENSITIVE TO TIME
Many researchers say that some cultures are punctual to time. The characterisation
of this can be different in that countries like Australia try to cut the formalities and
hence get to business but the Bangladesh will be more interested in the formalities to
see if there is a chance for a long term relationship. Investing time in the negotiation
is seen in different angles either the time spent in the formalities or the time spent after
that. Nguyen, Heeler & Taran (2007). Those who keep time say that time is money but
they are perceived as pushy and aggressive.
FORMS OF AGREEMENT (specific or general)
Australians have detailed contracts that are able to handle uncertainties this is
because when new matters arise they can go back and re read the contract.
Bangladesh prefer having a general contract this is because when new matters arise
they will focus on the relationship first and then solve the problem giving the
relationship a priority. This major differences brings up unequal bargaining power.
Salacuse, (2004). The strong counterpart will want a detailed agreement to seal the
contract while the other will want a general contract to have more room for
negotiations.
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