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Company background
Australia retail chain brand, sold women clothing, Open in 1991, 1st store in Geelang, Australia.
2006 expended to men clothing, Cotton on Body (inner and sport wear), cotton on kids, typo (stationary and gifts) also Rubi shoes in 2008
2013 over 1500 store worldwide known as fast fast fashion brand such as H&M, ZARA, MANGO
Strategy
Global strategy venturing new market through franchising transform into global market -trade agreement (Asia China & Malaysia)
e.g. retail logistic issues , online , location, manufacture, employee, e-commerce, licences & permits and taxes.
Impact / challenge environmental change, currency exchange , trend, strong competitors, adverse demography
Opposition/Sustainability growth opportunity, potential scale of economies, Cotton on foundation (CSR), marketing mix.
*provide figure or chart if any
Conclusion
Adapt local market and trend, be Innovative, rapid rise on e-commerce, brand position
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