The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
The purpose of this individual scenario analysis is to develop your skills in applying relevant marketing analysis tools. This will enable you to apply marketing theories and concepts to a real world business case. The business case is as follows:
The last several years have seen a proliferation of energy drinks on the market, with brands such as Mother, V, and Red Bull dominating global market share. In recent medical research, however, energy drinks were found to be more harmful than helpful. It has been found that a person who consumes energy drinks on a daily basis is more likely to suffer severe medical conditions such as caffeine overdose, heart palpitations, neurological and cardiovascular defects, as well as poor oral and mental health. In light of the recent medical findings, the global consumption of energy drinks has started to decline as more and more consumers are becoming health conscious and knowledgeable about the risks associated with consuming such beverages. To address this change in consumer behaviour, a global company named XYZ has introduced a new type of product in the soft drink market. It is called the calm drink, and it offers a natural concoction of calming remedies that are not only delicious but also deliver many health benefits to the consumer. In the last two years, XYZ Company has gained a substantial market share. However, it has yet to be sold in Australia. You are now employed by XYZ Company as a marketing consultant.
In your new job, you are tasked with conducting a marketing mix analysis with the prime focus on launching the calm drink in the Australian soft drink market.
In your analysis, you will need to address the following:
Product Decisions:
a. Identify the products three layers (as per the information shared in Week 3). You may use diagrams and charts
b. . b. Create a brand name for the product that fulfils one of the brand dimensions (as per the information shared in Week 3).
c. c. Design packaging for the product. In designing the packaging, you will also need to analyse the packaging considerations relevant to the Australian market (as per the information shared in Week
. Price Decisions
d. Which pricing objective should XYZ Company pursue in this scenario? Provide reasons for your answer, with reference to the information shared in Week 5.
e. Determine the pricing point of the product, and suggest the most suitable pricing strategy in this case.
f. f. Which special pricing tactics should XYZ Company consider and why? Provide reasons for your answer, with reference to the information shared in Week 5.
In preparing your analysis, you will need to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Read less
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more