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Font: Arial; Font Size: 12 pts, Spacing: 1.5 lines Margins: 2.5cm top/bottom, 2.5cm left/right. Cover Page: Use the assignment submission cover page (Include your Student ID, name and the title of the report). Word Count: 1500 2000 words. Referencing: The APA style of referencing must be used throughout your assignment. Plagiarism: Your percentage of collision with other sources should be kept below 15%, and any assignment passing 20% will not be marked. Learning Outcomes: Demonstrate an understanding of new perspectives on Customer Relationship Marketing (CRM). Identify the critical success factors, and outline the importance of, CRM in terms of marketing strategy in Business to Consumer and Business to Business operations Assignment Outline: (Do not limit yourself to this recommended outline) You are asked to choose a CRM solution for CIP (Center of International Program: A branch of a school which has 250 students with differents majors and differents classes, 25 students per classes). Analyse the needs of the CIP in information and recommend CRM solutions that would be suitable. analyse four CRM software, compare their functionalities, their installation base, customer reviews, and match all the information to the needs of the CIP
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