The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
Question:
WRITING YOUR ASSIGNMENT:
This assignment must be completed individually.
You must use the Harvard referencing system.
Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.74).
Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
Write your student ID number at the top of every page.
Where the assignment comprises more than one task, all tasks must be submitted in a single document.
Assessment Task
You are a marketing consultant. Your corporate client has been undertaking research into the promotional tactics of UK based fashion retail and banking providers. They now wish to assess the viability of introducing one of those companies to a different country, outside of the UK, where they do not currently operate. The company CEO has asked you to select a company you have researched, and prepare a presentation of how it could successfully enter the target country.
You should prepare a PowerPoint presentation using the SOSTAC framework, to illustrate how this could be planned. Each element of SOSTAC should be applied separately, but a holistic overview needs to also be used so that each element is integrated within the companys planned strategy.
Your PowerPoint slides should cover the following SOSTAC elements:
Situational analysis based on the macro environment of your chosen country Objectives Strategy
Tactics- focussing on Place, Price and Product/ service and highlighting the following approaches
Standardisation
Adaptation
Glocal
You should conclude your slides with a justification of why the country represents a viable target for this project.
ASSESSMENT CRITERIA
Clear understanding of SOSTAC as a planning framework, which includes the three taught marketing options (Standardise, Adapt and Glocal), that support SOSTACs situational analysis.
Knowledge of relevant literature that would permit an understanding of effective marketing solutions.
Strategies and tactical plans that are supported by a sound information base.
The ability to use creative marketing skills and knowledge in a practical and applied situation.
Work that demonstrates intellectual originality and imagination.
Ability to critically evaluate and give evidence of both past and current marketing management concepts and theories and critically appraise the way in which marketing theory relates to marketing practice. Points to consider:
A range of research needs to be undertaken. Students need to base their response on an application of the SOSTAC model. Each element needs to be applied and analysed. Emphasis should be on the macro environment and on the Ps, not used in the interim coursework.
Read less
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more