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Build an online marketing matrix for your business concept. This should include treatment of each stage of the Consumer Decision Process (Awareness, Search, Evaluation, Purchase, Follow-Up). You should explore at least two marketing campaigns per stage of the process. Your presentation should contain a light description (content, target, stage and links between them) of at least one campaign per stage of relationship. You should be considering your target market and buyer persona while choosing marketing campaigns and messaging. Your slides should include (at a minimum): – a completed matrix – one slide for each stage of the Consumer Decision Process – describe how and why your campaign choice is appropriate – this should link to your target market / digital habits / and stage of the buyer decision process – describe the theme of your messaging and any associated imagery – this should link to your target market / digital habits / stage of the buyer decision process
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