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Book/movie review
22/08/2022
Question:
AIM(S)
The dissertation provides an opportunity for students to produce a substantial body of work which has been instigated, developed and produced as a consequence of their own initiative. The dissertation normally arises from individual interest, or from a professional internship period, but will require the student to undertake an independent research investigation. In this context, it will also aim to allow the student to apply a range of analytical skills and techniques, and to develop research based skills by undertaking structured and methodical research.
Learning Outcomes
Upon the successful completion of this module, the student should be able to:
develop a suitable and appropriate research proposal;
critically appraise the literature pertaining to a problem domain;
evaluate, select and apply relevant research techniques in both primary and secondary fields;
rigorously analyse the evidence gathered;
generate and justify appropriate conclusions based on the previous analyses, demonstrating awareness of the limitations of the research;
produce an organised and structured document that adheres to academic convention.
Indicative Content
Developing and structuring a research proposal: problem identification, formulating.
Aims/hypotheses, sampling, ethical issues, and the practicalities of design.
Research principles and approaches (e.g. the research process, purpose, sources of data including primary/secondary research, quantitative/qualitativedata, objective/hypothesis formation, reliability, validity, generalisability).
Research design strategies, (e.g. action research, experiments, surveys, case studies, ethnography), their advantages and limitations, and their suitability to a variety of research contexts.
Data collection & sampling methods (e.g. interviews, questionnaires, observation), and their advantages and limitations in a variety of contexts.
Data analysis of both qualitative and quantitative information, including the use of appropriate computer software, e.g. SPSS, Survey Monkey.
Development of documentation for academic dissertations.
Subject-specific content as required.
If the company try to find out to set up a better long-term relationship with customers then the company needed web based strategy as expand digital marketing relationships that highlights of new concepts and engage with customers and deliver unique values. Company always analyse between past and present differences of customers buying behaviour using online communication tools and this can be improved with digital marketing, communication technology and low cost intemet and it sets the stage for major change in digital marketing strategies (Blog.mahanbs.com, 2014).
Aims
The main aim to this work is to determine the impact of digital marketing on company image and reputation. What strategies Debenhams use for digital marketing and how they implement their new redesigning plan called ‘Debenhams redesigned’?
Objective
To determine the impact of digital marketing on Debenhams’s company image and reputation
To analyse the different types of strategies that Debenhams uses for digital marketing
To investigate about ‘Debenhams redesigned’ plan implementation
What is the impact of digital marketing on Debenhams?
What strategies does Debenhams use for digital marketing?
How does Debenhams implement the plan about ‘Debenhams redesigned’?
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